Business Communication and Organization Management

 
 | Hope academy Bilal Town Sada e Pakistan ChurchHope academy Bilal Town Sada e Pakistan Church

 

Course Description

1. Uncertainty, Data and Decision Making

The goal of this course is to provide a solid foundation in probability and statistics to make critical business decisions in the face of uncertainty. After all, most management decisions are made under conditions of uncertainty. So you will need a framework for thinking about problems involving uncertainty and, building on this framework, some tools for interpreting data. These are precisely the tools and frameworks that this course provides. This course also focuses on the behavioral aspect of judgment and decision making. How do people make decisions? What are the common pitfalls of managerial decisions? Research shows that people rely on a small number of heuristics in making decisions. These heuristics are extremely useful: they are fast, easy and they get us close to the right answer most of the time. However, they can also lead to serious mistakes. While intuition often serves us well, there are many decision traps that we tend to fall into on a repeated basis. The goal of this course is to help participants learn to make better decisions by improving their understanding of the workings of the mind.

2. Financial Reporting Systems

This course introduces generally accepted accounting principles and concepts and trains students to analyze financial statements. Accounting is the language of business. Understanding how accountants decide what information to report, how they aggregate it and the uses to which it can (or cannot) be applied is one of the fundamental building blocks of any business education. Hence, a significant component of this course is about taking basic textbook knowledge and applying it to interpret real world corporate financial statements. You will learn to be a critical user of financial statements and develop sensitivity to the managerial assumptions, policy choices and soft estimates that are embedded in a firm’s reported figures.

3. Microeconomics of Competitiveness

This course prepares students to diagnose the determinants of an industry’s structure and formulate rational, competitive strategies for coping with that structure. Ultimately, it is the prices paid and charged by a company that determine how economic value is divided between the business, its consumers and its suppliers. This course teaches you how to use structured thinking based on microeconomic theory to understand how economic fundamentals such as demand, cost, market structure and government policy shape the prices that prevail in a market. By the end of the course you will know how to: construct a fact-based, logically grounded analysis of a competitive market; identify the categories of costs that are relevant for critical business decisions; construct models of how government interactions affect prices; make proft-maximising price decisions based on the interplay between cost and demand.

4. Macroeconomic Analysis and Public Policy

The course focuses on the effects of fiscal and monetary policies on GNP, interest rates, unemployment and inflation. Individuals, companies, governments and international organizations all operate within an economic environment that influences their performance. In order to minimize the risks and to capitalize on opportunities arising from macroeconomic conditions, companies must constantly monitor changes in interest rates, exchange rates, monetary/fiscal policy, inflation, unemployment and phases of the business cycle. The goal of this course is to build your understanding of these mechanisms and the way they determine the evolution of the global economic environment.

5. Business Law and Legal Environment

This course is intended to help students attain a basic understanding of the Pakistani legal system, particularly as it relates to business organizations. The thrust of this course is to introduce legal concepts and reasoning that the student can apply in a business context. Students will engage in practical application of legal concepts in order to develop skills that will aid them in the business environment. The course will benefit all students in the field of business by developing a broader base of legal language and concepts that are encountered in the everyday business world.

6. Corporate Finance

Following the financial innovations of recent decades, modern corporate finance has become a highly complex area of expertise. Hence this course, which consists of three parts. The first provides you with an introduction to basic derivative securities, in particular options, futures and forwards. The main focus is on understanding how these instruments are priced, and who trades them and why. The second part covers the application of options pricing to corporate finance. It gives you an insight into real options, the valuation of convertible securities, executive stock options and risk management. The third part gives you a grounding in the traditional topics of corporate finance: financing policy (beyond the Modigliani-Miller theorem), pay-out policy (dividends versus share repurchases) and investment policy (the special case of mergers and acquisitions). The material is analytical and you will need a working knowledge of basic mathematics and statistics.

7. Financial Strategy

The key to creating corporate value is making good investments (e.g. R&D or acquisitions). It is therefore critical for firms to ensure they have enough cash to undertake these investments. This course will demonstrate how firms can optimally coordinate their investment and financing policies in order to avoid giving up attractive investment opportunities. The strategies that will be discussed include building a cash buffer, setting up a risk management program and designing new corporate securities. The emphasis will be on understanding these schemes and the reasons behind their potential success or failure, and on how to implement them to maximize shareholder value

8. Consumer Insight and Marketing Strategy

This course addresses three key areas: brand management, channel management and social media marketing. The course focuses on customer-centricity, creating innovative frameworks, developing strategic perspectives toward the company’s sales force, and implementing effective marketing programs in service sectors. Imagine you want to start your own business and need to sell a new product or service. First you must understand the market you are going to be operating in. How big is it? Is it growing? Who are the main players? What is the competition like? But this knowledge is not helpful without a second step: understanding how potential customers make their choices and how to segment them into different groups. Third, you must develop your long-term marketing strategy by choosing a target segment and defining the benefits of your product or service for these customers. Fourth, you must make your tactical decisions about how to communicate, deliver and capture the customer value. Finally, you have to monitor performance continually. These steps are at the heart of marketing management and will be the focus of this course.

9. Production and Operations Management

This course examines the basic principles of managing the production and distribution of goods and services. The course approaches operations as a managerial integration function and provides frameworks and tools to target and implement improvements in business processes. Businesses create value by supplying products or services to satisfy customer demand. But the inflexible nature of both supply and demand can lead to costly mismatches between them resulting in unsatisfied customers or wasted resources. In this course, you will acquire techniques to limit the occurrence and the impact of such mismatches and thus gain a competitive advantage for your organisation. The course has two parts. First, in Business Process Analysis and Improvement you will study tools and case studies that enable you to analyse, improve and design activities within the company. Second, in Supply Chain Management you will turn your attention to the external environment: sourcing raw materials and delivering goods to the customers.

10. Crafting Strategy for Competitiveness

Why are some companies consistently successful, while others are left behind? What can executives do to drive performance and growth in the face of intense competition, uncertainty or even radical industry disruption? This course explores some of the critical challenges you’ll face as a manager designing the course for your organisation. The focus will be on identifying the key drivers of persistent superior performance in different settings – and using that understanding to formulate better strategies. The course is structured into three parts. The first looks at business unit strategy and introduces you to the key concepts of competitive strategy with which to conduct industry analysis. The second covers developing strategy – with a special focus on value innovation and the challenges/opportunities arising from external competitive dynamics and internal organisational dynamics. The third is about corporate strategy in firms with multiple business units. The course will also focus on the analysis of businesses facing strategic challenges that require reassessment of strategic direction and business model, such as those facing new competition, technological disruption, or industry restructuring.

11. Ethics and Leadership

This course examines the role of the CEO and other top leaders in modern organizations, highlighting their ethical challenges and exploring the implications of a variety of ethical frameworks to facilitate more effective complex organizational decision making in a rapidly changing business environment. This course applies cutting edge findings from psychology and organisational behavior to issues of leadership. As managers and leaders, the ability to handle interactions, both one-on-one and in small groups, far outweigh any other technical skills. What has been missing, and what this course will emphasize, is how to translate those research findings into practical tools, changing how things are done. The course is designed to provide you with concepts and competencies in four areas: individual effectiveness, emotional intelligence, leadership effectiveness, and team performance. The concepts will include both time-tested ideas and very recent findings, putting you at the cutting edge of management thinking. You will also have the chance to practice and experiment with these ideas. Through class exercises, videotaped exercises and cases, you will have the opportunity to turn the concepts into competencies.

12. Managing People in Organizations

The purpose of this course is to increase your effectiveness and skill in observing, understanding and leading behavior in organizations. It is a class in applied behavioral science, which takes ideas and frameworks from psychology, social psychology and sociology and explores their implications for leadership and managerial practice. The course provides a diagnostic framework for understanding and managing complex organizations. Sessions cover issues such as: communication in organizations; the role of individual differences in explaining behavior; influence in a group setting; giving and receiving feedback; managing work; negotiation; and leadership.

13. Accounting for Management Planning and Control

This course is an introduction to the use of accounting information for internal planning, decision- making and performance evaluation. The main objective is to equip you with the knowledge to understand, evaluate and make practical decisions on the many financial reports used in modern companies. An internal accounting system serves two fundamental purposes. First, it supports decisions about products, processes, assets and customers. Second, it plays a key role in providing incentives to managers at all levels and evaluating their performance. This course focuses on both and reveals that many companies have failed to provide their managers with useful information in the past. You will discover how a managerial-accounting system should be designed and the mechanics of the many techniques used to prepare management reports.

14. Managing Innovation and Technological Change

The purpose of this course is to experience the innovation phenomenon and to better understand the managerial and organisational challenges that innovation invariably generates. The course will examine various sides of innovation management. This is highly applied course and focus on innovation within business entities, from the typical technology and product innovation programs, to broader, process, marketing and other forms of innovation. It provides concepts and frameworks to help understand the interaction among firm strategies, technologies and markets. Students act in the roles of key decision-makers or their advisors and solve problems related to the development or maintenance of the competitive advantage of the firm in a given market. The course will address innovation as a holistic strategic management imperative not limited to Research & Development or New Product Development.

15. Managing Organizational Politics

In this course, students will explore the dynamics of organizational politics and discuss techniques for managing power in and around organizations. The course teaches students how to recognize politics, at work and in society, and how to use power as a force for change. Throughout, the emphasis is on developing skills at recognizing and using power in order to be more effective managers and citizens. The coursework focuses on increasing a student’s ability to analyze, explain, evaluate, and utilize power dynamics in and around organizations. A theoretical understanding of power and politics in and around organizations is a necessary but not sufficient step in developing real competency in managing power and influence. Students also need to apply these concepts to their own experiences and to those of others. This course will encourage that application through discussion of actual cases, by viewing videotaped examples of power and influence processes, and by discussing past experiences with power and politics.

16. Management Communication

In this course, business leaders are prepared for the communication challenges of the workplace, regardless of current skills or managerial level. Students learn the essentials of presentation, stakeholder communication, and persuasion. They also gain confidence in public speaking and receive individualized feedback from instructor. The course enables students to develop and demonstrate effective, business-oriented communication skills.

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